Marketing Your Contract
NCI is a firm dedicated and experienced in helping all sized businesses sell more product and services to Government agencies than any other firm in our industry. Our success comes from many years of hands on training, experience, failures and of course success. We have taken our 20+ years of knowledge and combined it into a package that will help any business no matter how big or small, maximize their government contracting. Our process is thorough but proven. We have been responsible from over $1.4 Billion Dollars in sales for our clients over the last 10 years. We do not tell you what to do when it comes to marketing…we show you! Marketing is the science of choosing target markets through market analysis and market segmentation, as well as understanding consumer buying behavior and providing superior customer value.
Some of the Strategies we use:
- Know what your company is good at.
- Don’t try to do something that is not in your wheel house.
- Identify your target buyers based on data.
- Create content that your target buyers would see value in.
- What problem(s) are you solving?
- Who are your competitors and who are they selling to?
- What is/are the best method(s) to gain traction with your segment?
Additional Strategies
- Recently we have been providing Appointment Setting Services for some of our clients. We reach out to the Decision makes by both phone and email, on our client’s behalf, and set Phone and In Person appointments. We have a dedicated staff that initially works with you to understand your core competencies, thus relaying that information to the Decision Makers in Gov’t contracting so that we are speaking the same language. This is an add on service to our Basic Marketing Plan, but so far has been Very effective and worth the extra spend.
- Also, we have State Registration Assistance. As we all know doing business with the state’s requires you to be an approved vendor with the state. Being that we have 50+ states, that can be a time consuming and tedious task to accomplish. We offer the service of registering you with each state for a minimal fee. This helps your company go after State opportunities that prior you could not.
NCI provides marketing services that encompass all of the above and more. Contact us to find out how we can help your business sell more to the Government.
NCI provides marketing services that encompass all of the above and more. Contact us to find out how we can help your business sell more to the Government.